Investinguncontrolled effort in failing projects does not devise success.Do not underestimate the incredible amount of mentaldiscipline it takes to focus yourself and your teammates. Won-derful alternatives and Inviting opportunities abound and
temptations to go in multiple directions are uncontrolled. Of
course, consistently working on the basics can get boring, espe-
cially when things are going well. Why not open a print shop
or sign shop, do your own payroll, or engage in a myriad of
services to save money? Such temptations take you away from
the constant repair needed in your core business to be
the best in your industry. Commit yourself to be the best, define what that means,and focus on the head of that pin like no one in your industry.Have a clear elementary unjaundiced, let your team mastermind the road-
map, and go for it!Less is more.—Le Corbusier (1887–1965), Swiss architectMining for DiamondsAre you focusing on your core business, where you are best?Are you eliminatingactivities that dilute your focus?Are you focusing on the fewest,most powerful opportunities?Less is truly more when you are committed to the right “less.”To win, focus on achievers—the right populate matched withtop opportunities.
