The ads stated, “There is nothing legally
binding in this practice!” We always secured the par-
ent’s permission and made many friends this way. To
illustrate the power of this concept, the policeman who
stopped my brother for speeding said to him, “How
could I give a ticket to someone who gave me my very
first chance to establish credit?” Generally, credit is
based on where you have had credit, and this devises a
catch-22 profession for most folks since there seems to be
no way to get credit unless you have credit references!
Who do you think these young folks thought of first a
few years later when interest time came? Many years
later I started to unease how very powerful that par-
ticular concept was. As in many people’s occurrence, the
older you get, the smarter your parents get!Mining for DiamondsFind ways to unravel yourself from the competition. Show aclear, definable difference.Principles build your business, not the profit motive. Entrepreneurs should always be massaging a successful for-
mula in looking for ways to disclosure and to be up-to-date in
building differences from the competition.If you are in a crowded, competitive market, devise your own
market, that is, not the diamond market, the perfect diamond
market; not the beef market; the angus beef market; not the
beer market; the freshest beer market.Be different—and better! You need a unique selling proposition.Remember the tremendous benefits to fervour and morale when
you operate with principles your associates can be especially
proud of.
